Media Office La Compagnie

PR & Media
Project period

Media Office - La Compagnie 

Welcome on board -  La Compagnie 100% Smart Business Class

Tourism Hub got engaged as Media Office in Italy by La Compagnie, the first and only 100% all business class experience with 76 full flat seats, free unlimited Wi-Fi, a refined catering offer and innovative services on their flights operated with an Airbus A321neo currently from France to NY.

Tourism Hub proposes a comprehensive PR action plan to support the launch of the new route Milano Malpensa - New York Newark which marks the debut of La Compagnie in the Italian market. The plan is composed of various strategy items aiming to position La Compagnie in the market, building the airline’s brand awareness through a series of media actions before, during and after the launch and generate PR

The engagement was kicked off in August 2021 and after setting up operations the first highlight will be the launch event for media and official partners planned for end of September in Milan.

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