I have a unique and versatile 360° approach to marketing and PR with a strong consumer brand background.
Cristina has started her collaboration with Tourism Hub in 2018 as part of the initial core team. She works as PR manager for Agenzia inLiguria and La Compagnie and supports clients such as Tourism Australia and Marketing Greece.
Cristina is an accomplished PR and marketing professional in sport, lifestyle, luxury wine and travel industry products with more than 20 years expertise developing and executing all aspects of public outreach campaigns to increase media exposure and bringing marketing initiatives alive. She is fully in charge of PR activities from brainstorming a project to the realization. Her experiences with different international brands - FILA, Nike, Puma, Cà del Bosco, Ticino Hotel Group - have given her the opportunities to became an expert in various different brand approaches driving global campaigns and managing partners, agencies, and PR teams across the globe.