Silvia Lano

Dream in progress: working in tourism! I’m a travel enthusiast and adventure seeker with a strong passion about social media, creativity and digital marketing.

Silvia started working with Tourism Hub in beginning of 2022 after completing a master in Management of Sustainable and Responsible Tourism, which enabled her to acquire expertise on the different stages of tourism product development, from design of itineraries to the promotion and marketing of destinations and travel products.

This was where she first encountered with Australia as a travel destination during a travel design project, where she learnt to appreciate its many different shades along with the challenges that product managers face when planning itineraries in this unique and large country. Together with the agencies’ Aussie team she has happily embarked in destination marketing activities for Australia.

Since joining, she has been involved in various projects for multiple clients, such as Tourism Australia, BLS and Visit Piemonte, from developing online B2B promotional campaigns, organising trade events, creating content for social media, nurturing relationships with content creators for influencer marketing projects and escorting trade famils.