PromPeru

PromPeru: crafting Peru’s story for the world

PROMPERÚ, the Peru Export and Tourism Promotion Board, works to position Peru as an inspiring and competitive global destination. Operating under MINCETUR and in collaboration with public and private stakeholders, it develops innovative, sustainability-driven campaigns that showcase the country’s extraordinary mix of landscapes, cultures, and experiences. Guided by international best practices in marketing and communication, PROMPERÚ aims to convey the essence of the Peruvian journey—one defined by discovery, authenticity, and a deep connection with nature and heritage. Through the global brand “Marca Perú” and its digital hub Peru.travel, the organization engages diverse audiences worldwide with immersive content that captures the country’s unique spirit and invites travelers to explore it with curiosity and intention.

Tourism Hub for PromPeru: a dedicated B2B roadshow in Italy

PROMPERÚ entrusted Tourism Hub with the organization of a dedicated B2B roadshow in Milan and Rome, designed to strengthen connections between the tourism board, Italian tour operators, and travel agents. The initiative aimed to enhance market knowledge of Peru’s diverse tourism products and offerings and foster meaningful business relationships that support the destination’s growth within the Italian market. 

Our team curated two tailored events that brought together key industry stakeholders, creating opportunities for dialogue, product development, and collaboration. Through targeted matchmaking sessions, destination presentations, and direct engagement with Peruvian partners, the roadshow enabled attendees to gain deeper insights into Peru’s cultural, natural, and experiential richness. 

This project reflects Tourism Hub’s commitment to delivering strategic trade activities that not only elevate Peru’s presence in Italy but also empower travel professionals to promote and sell the destination with greater expertise and enthusiasm.