Aussie Specialist Program
Target audience
Travel Agents, Tour Operator’s booking staff, Travel Agency Networks
The brief
The Aussie Specialist Program (ASP) is a remote training program developed by Tourism Australia. It was first introduced in the late '90s, where training videos were recorded on VHS and sent to travel agencies. In 2018, Tourism Australia relaunched the program to engage travel agents and increase their knowledge about the destination. By completing the program, travel agents can become qualified Aussie Specialists and gain various benefits.
Tourism Hub, as Tourism Australia’s b2b Representation office in Italy, has one fully dedicated resource to manage the ASP Program.
The project
Tourism Australia introduced in key source markets a fully dedicated resource in charge of:
- Managing the Aussie Specialist Training Program, including content creation, newsletter management, and user support
- Training travel agents in collaboration with trade partners such as states and territories, airlines, and tour operators
- Organizing workshops, roadshows, and conventions
- Recruiting agents to participate in the program
- Arranging fam trips, with two trips organized per year
- Coordinating exclusive invitations for Aussie Specialists to attend G'Day Australia (formerly Corroboree), the global biannual trade show in Australia
Tourism Australia with its e-learning is ranked as one the top 5 Tourism Board represented in Italy.
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