High-Altitude Mixology

Target Audience

General public, B2B, Media

The Brief  

To create a unique experience for passengers on the Milan Malpensa – New York flight on January 6th, in celebration of Epiphany. The goal was to surprise travelers, close the holiday season in style, and reinforce La Compagnie’s image as an airline that pays attention to every detail of the travel experience. 

The Project

In collaboration with the legendary Milanese bar Camparino in Galleria, renowned for its mixology expertise and as an icon of the classic aperitif, we transformed the traditional in-flight drink into a memorable mixology experience with a playful twist. 

Passengers were invited to choose between two contrasting cocktails, inspired by the Epiphany tradition: Sakura, refined and delicate, and Compadre, bold and daring. 

The activation played on the theme of the “Befana”, who traditionally brings sweets to those who behaved well and coal to those who did not, adding a touch of irony and surprise to the in-flight service. 

The result was a creative and memorable experience that demonstrated how even the smallest details can become unique moments, reinforcing the airline’s identity as a brand that values innovation, quality, and passenger care.