OOH Campaign – “Crossing the Alps is a child’s play!”

Target audience

Final consumers

The brief

Increase the awareness of the BLS heavy vehicle and car transportation service by train from Iselle to Brig for travelers and cross-border commuters.

The project

How to promote the heavy vehicle and car transport service by train of BLS (Iselle - Brig) to travelers and commuters?

To reach a wider audience, we've implemented an Out of Home campaign in the primary service stations in the proximity of the Swiss border. The campaign aimed to highlight the advantages of using the BLS service, an easy and relaxed way to travel. “Crossing the Alps is a child’s play!”

Additionally, a Google ADS campaign has been activated with the objective to intercept users looking for pre-departure information.