TTG 2025: fast start, big goals

The Brief 

TTG Travel Experience is an institution in Italy, being the most prominent B2B travel fair in the market. This year, we returned with two dedicated booths for Tourism Australia and Tahiti Tourisme, adding a more creative and original twist—true to our style.

The Project

For Tourism Australia, the team focused on training travel agents to better promote Australia, strengthening its own Aussie Specialist training programme. That’s why the TTG booth hosted the brand-new format “Aussie Specialist Training Camp”—two full days of sessions covering the States and Territories, air connections, and specific themes and experiences. A sort of “silent training,” featuring headphones, screens, and the expertise of partner representatives, designed to showcase the very best of Australia’s offer.

For Tahiti Tourisme, alongside a more traditional booth that welcomed the destination’s partners and conveyed the authentic atmosphere of the islands—while providing the perfect “home” for hosting appointments and media interviews—we used TTG as a platform to launch one of our latest editorial projects: a special travel guide created in collaboration with Lonely Planet, focused on mindful tourism. The guide emphasizes the destination’s atmospheres, sensations, and unique encounters rather than purely logistical details. It was presented during a special panel, sparking an engaging conversation around conscious travel and sustainability.

TTG also remains a key moment in our calendar to meet, chat, and exchange ideas with operators and industry professionals, leaving us with notebooks full of new inspirations, contacts, and opportunities.