Trenino Verde delle Alpi - Integrated project with Lonely Planet

Target audience

Final consumers

The brief

Inspire potential travelers to consider a journey aboard the Trenino Verde delle Alpi and visiting Bern by planning an integrated activity in collaboration with the renowned travel publisher Lonely Planet.

The project

How to promote train travel and Bern's tourism offer to an audience of adventurers and young travelers? We decided to involve an iconic brand like Lonely Planet, which, with its wit and ability to give voice to locals, has managed to tell the territory in an innovative and catchy way. Our team engaged Lonely Planet during a journey aboard the Trenino Verde delle Alpi, during which a video titled "48 hours in Bern" was created, promoted with native articles on the website www.lonelyplanet.com and enriching the narrative with a series of "video-tips" on social media.

Discover more on: 48 ore a bordo del Trenino Verde delle Alpi in Svizzera - Lonely Planet